What one placement includes
Define the product appearance or spoken sponsor segment, its duration in seconds, caption and publication date. Confirm whether the creator produces the whole video around your brief or integrates the brand into their planned content; do not assume extra edits are included.
Review recent typical views, language and audience fit. A TikTok photo slideshow, TikTok Shop affiliate campaign and Spark Ads activation are not supported deliverables here. A sponsored video is not an ad-network impression package or a guaranteed sale.
Compare the work, not just followers
Agree a fixed USD price for one publication, not a daily ad budget. Compare production effort, typical recent impressions or views, niche, audience language, revision rounds and public retention (7–365 days). Followers are self-reported and are not guaranteed reach. Adverlot’s fee is 20%; the host receives 80% before their own taxes or costs. There is no promised income or sales result.
Specify who supplies or ships the product, caption approval and correction limits. Content reuse, paid-ad licensing, account access, Instagram partnership ads and TikTok Spark Ads authorization are not included unless separately agreed; Adverlot does not activate ad campaigns or request account passwords.
From agreement to delivery proof
Choose an approved offer, confirm the platform/profile and request one publication date with a specific brief. The creator accepts before payment. After publication, review the screenshot and URL; the advertiser has a seven-day review window and can raise a formal dispute. Payout remains operator-controlled, not an automatic transfer.
Clearly disclose the paid partnership and use the platform’s required commercial-content tools. Final proof is a sanitized screenshot, the direct publication URL and a disclosure attestation. A profile link is not delivery proof. URLs, ownership, retention and audience figures are reviewed by people, not automatically verified or monitored.
Questions before booking
Is this a way to buy followers, likes or accounts?
No. You commission a clearly disclosed publication on a creator-owned profile. Adverlot does not sell engagement, accounts or guaranteed impressions, and is not Instagram, Meta or TikTok’s official marketplace.
Can a small creator offer a sponsored post?
You can propose a concrete placement without a million followers. Provide honest typical results and evidence of profile control. Operator and platform eligibility checks still apply; approval and bookings are not guaranteed.
Does this include Stories or TikTok photo posts?
Not currently. Instagram supports static photo/carousel posts and separate video offers for Reels. TikTok offers here are video integrations, not photo-mode posts, Stories, TikTok Shop affiliate work or ad-account management.