Product placement or sponsor mention?
Product placement shows a product naturally in the creator’s work: a mug on a maker’s bench or an ingredient in a cooking tutorial. Sponsor mention adds an agreed spoken segment explaining the brand. The creator should only make claims they can honestly support. Both need clear disclosure when paid.
Buy a defined integration.
Agree the platform, placement length, intended publication date and time, where the product appears, any talking points and how long the recording remains public. Adverlot prices one video as one job; the chosen date reserves that publication slot. It does not buy daily exposure or indefinite rights.
Example: a small cooking channel
A planning offer might be $75 for a 20-second product appearance, or $150 for a 45-second spoken integration in one tutorial. These are illustrative offers, not available creators or verified rates. A useful comparison is the creator’s recent typical views, audience language and niche—not their single best video.
Budget beyond the posting fee.
A reasonable first negotiation range for simple small-channel work is $50–150 for a product appearance or $100–300 for a short spoken integration. These are Adverlot planning ranges, not measured local market prices. Product shipping, filming complexity, revisions and advertising reuse can cost extra. Agree them before the host accepts; this release does not sell paid-ad usage licences automatically.
Review ownership, content and disclosure.
Creator proposals require an operator check. Submitted URLs are not loaded or embedded by Adverlot. A creator must control the channel and mark paid partnerships according to platform rules. YouTube requires creators to notify it about paid promotion; an in-platform label does not replace any other required audience disclosure. YouTube paid-promotion guidance ↗
What counts as delivery?
A screenshot showing the placement/disclosure, the direct published-video URL and useful timestamps. The advertiser checks the agreed integration during the review window. A large follower number, a draft file or a channel-homepage link alone is not proof that the booked video was published.